Weibo Users Hit 50 Million, Sina Posts $11.5m Loss

Despite posting a loss of $11.5m this quarter, Sina annouced that it's mircroblogging platform, Weibo, has hit 50 million active users, from a potential user base of 503 million registered accounts.

In comparison, Twitter — which is blocked in China — hit 50 million daily active users back in 2011 and passed 200 million monthly active users in December 2012.

The figures from Sina Weibo are impressive considering that it is only present largely in mainland China and some Chinese-speaking parts of the world. At the end of 2012, Sina Weibo reached 503 million registered accounts.

The service has lost out in past months to feisty newcomers like Tencent's WeChat.  Initially frightened of losing control of the users that were running rampant posting rumors, gossip and hearsay about the Party elite (and the no so elite), the Chinese government implemented a real name registration system that did little curb overly communicative users.

Related articles

• China's Twitter-like Sina Weibo service now has over 50 million active users per day


• Sina Weibo to launch training program for internet generation


• Survey Finds That Sina Weibo Users Are Less Active This Year (CHARTS)


• Alibaba and Sina Weibo Are Set to Jump-Start Social Commerce With New 'Weibo Stores'


• China's Weibo Could Transform Into An Awesome Hyperlocal Network