Thursday, August 29, 2013

Chinese EV Company Trademark's "Snowdon". Or Snowden.

In a masterstroke of marketing, desperate bid to make a name for themselves and their new electric car, Hong Yuan Lan Xiang have signed a contract to produce a machine called..."The Snowdon".

Yes, not content with getting into a trademark war with Tesla Motors, the highly innovative and imaginative Chinese have ripped something off when they could've been doing actual work.  Eager to make it sound like the company had put some thought into the decision to call the car The Snowdon.

Take it away, Zhu He Feng...

(in translation, by CCT)

Jing Hua: Why did you register the Snowdon brand?

Zhu He Feng: After researching and developing a series of technological secrets we thought that it linked nicely with the Snowden issue

JH: Are you not worried the application will be overturned?

JHF: In 2010 somepeople registered the Snowden name for clothing, so we are full of confidence.

JH: Do you plan to enter the American market?

JHF: We can’t say for sure. Snowden told the truth, not all Americans are out to get him.

JH: How did the ‘Snowden Electric Car’ road tour do?

ZHF: The ‘Snowden Electric Car Tour’ took place on Beijing’s 5th ring road and aimed to raise awareness of green issues, we went down Chang’an Avenue (in central Beijing) where we stopped by the Police and told to remove all of the Snowden imagery. We were really disappointed as there is currently no ministry or public office that is willing to prove that we have created a car capable of traveling 500km on a single charge.


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