Opening a Sex Shop in China

The BBC has a report on the story of seven students in Beijing who opened a sex shop.  No mean feat in a country that has little in the way of sex education.

Aiming to "focus on people's hearts" instead of merely providing a product that does the job, Ma Jia Jia and her team of graduates use videos posted on the Internet to promote their wares.  With their first video going viral, registering "a few million hits every day", people knew about the store before it had even opened.

The group plans to open a store in the hip Sanlitun area of Beijing.

http://www.youtube.com/watch?v=fZCooKK_GFQ