Ostensibly introduced to try to curb the massive amounts of text message spam that is sent daily, many cynically suggested that the system was put into place to keep check on any possible subversives.
In 2011, a year after the first legislation was passed, there was little sign of the system out on the streets in Shanghai.
The problem was that not many people actually followed the new rules, either giving false information when they bought a card, or simply refusing to fill in the registration forms. The insane competition in China's mobile phone market means that SIM card vendors are more interested in making a sale than going through the long drawn out procedure of registering someone's ID card with their cell phone number. Some enterprising young Chinese used the new regulations to their advantage, selling pre-registered set up with someone else's personal details.
New rules that aim to force the three major cell phone carriers in China - China Unicom, China Mobile and China Telecom - to implement the legislation that was passed in 2010, was rubber-stamped for a two phase roll-out starting in September. Out on the streets in Shenzhen, a few sellers still offering to sell SIM cards without ID.
“I can feel that the real-name registration is getting increasingly tougher,” Lin said. “It is for the better. But measures must be taken to ensure that no personal information will be disclosed, otherwise harassment calls will be too annoying.”
Since the few bothered to implement a law that enforced ID checks in the last three years, some are understandably concerned that submitting their personal details to phone companies with increasingly narrowing profit margins will actually lead to an increase in text message spam, not less. Reassuringly, the 2013 plan includes substantial fines that would be imposed if any personal information is sold illegally.
Regarding privacy protection, the ministry said mobile providers and Internet service providers will face fines ranging from 10,000 yuan (US$1,621) to 30,000 yuan if they are found to have disclosed, changed, destroyed or sold their customers’ personal information.
Given the spotty history of China's ability to actually implement laws in recent years, it remains to be seen if this legislation of legislation will actually be enforced.
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