After a glut of self congratulatory movies celebrating the lives of key figures in the CCP mythology, enterprising moviemakers are turning their attentions to the pester-power of Chinese kids.
Previously aiming at making everyone in the country sit through dry historical documentaries and jung0fu movies, the new focus on creating a consumption based economy means that filmmakers might have to do the impossible and make movies that people actually want to go and see. China might be lagging behind in the animation stakes, and Disney isn't scheduling any emergency meetings yet, but according to the Chinese press, Chinese animation is getting better. Since Chinese animated movies are competing with, er, other Chinese animated movies and cartoons, the box office stats could be open to wider interpretation than those presented in state-owned media.
Several editorials say that they have proof that the Chinese industry is improving. Helped in part by the fact that SARFT has been blocking overseas CG efforts like the insanely popular Despicable Me films whenever they conflict with what should be a Chinese winner with Chinese audiences.
Facing criticism that Chinese movies just rip off the ideas, plotlines and character from other, more popular releases, audiences should entertain the idea that Chinese rip-offs aren't rip-offs, but homages. After all, Hollywood invented the idea of the remake, and there's nothing wrong with remaking a movie, even if you don't own the copyright, and you do it in another country. And another language.
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