The problem is that Chinese celebs wanting to jump on the oh-so-fashionable saving the Earth's wildlife have other agendas, especially if they happen to be property developers.
In 2012, WildAid gushed about the anti-shark fin soup PR offensive on it's website, promoting it's PSA (that's public service announcement, for you non-PR luvvies) that tycoon Huang Nubo filmed for them, along with a number of other real estate magnates. Peter Knights, Executive Director of WildAid, enthusiastically wrote of the campaign, “We hope this is the first step in comprehensive legal protection for sharks in China. We are thrilled to have the support of Mr. Huang, Ms. Wei, and other CEOs representing the Chinese business community.”
While Huang's intentions of saving rare shark species is indeed a noble one, he's not too concerned when it comes to the equally important issue of reducing greenhouse gases and slowing global warming.
Earlier this year, Huang defended his repeated attempts to buy massive tracts of Iceland, saying that his interests were purely financial. His logic ran that (and we're not making this up) that if the ice caps melt because of continued global warming in the near future, then property prices in Iceland will go through the roof:
Many people think Iceland is very remote but if you think about it in the long run, in 10 years... If the ice caps melt in the North Pole, then Iceland property will become very expensive because it's the only way that a lot of ships need to pass to go to Europe," Huang said on the sidelines of the China Entrepreneur Club's Annual Summit of Green Companies in Kunming, located in the country's southwestern Yunnan province.
The deal was ultimately blocked by the Icelandic government who were suspicious of the former government official and his plans to help Chinese world domination.
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