Addressing the problems, Zhao says Chinese kids' films should be more creative in cultivating upright values in their target audience and get away from being too shallow and childish in their spiritual essence.
It's easy to blame media for the lack of cultural values in China, mostly because it seems to spend much more time raising Chinese kids that their parents do. The naive implication that Chinese movies get produced in the same way that American movies demonstrates a complete lack of understanding of the grip that SARFT has over media production in China - especially astonishing considering that the author of the op-ed is a movie critic.
Boahua seems to have completely ignored the uncomfortable truth that SARFT, when it wants to, is quite capable of taking control of what movies get screened where, so the idea that part of the blame lies with the owners of movie theatres just doesn't hold water. Chinese people just don't like Chinese movies the way they are made now. Statistics from the last foreign movie blackout show that audience attendance went down 9% in the first month - over two months, SARFT's shortsighted attempt to boost Chinese movie revenue actually resulted in a loss of nearly $200 million.
What is partly to blame is the lack of any kind of decent parenting in China, and a government that focuses way too much on finding ways of controlling the hearts and minds of it's people, rather than getting on with the job that it's tasked with.
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